Onboarding product feeds in Australia
Pilot program - Launch Offer
Free Channable Implementation for the First 5 ClientsPosted 23/08/2025
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Matt Dep
Owner of Feedaroo
“After working in Performance Marketing for 10+ years, I’ve learned that the setup of your product feed can make or break your e-commerce business and I would love to help you out as well.”
Explore Matt’s experience, achievements, judging work, and upcoming public speaking events in About
Why Feedaroo?
✔ Independent advice
✔ Boost your ROAS
✔ Save Time with Automations
✔ Get advice from an expert
✔ Save money on your feed management tool
✔ Implement standard set of rules
✔ Manage different feeds in one platform
Services
How I Can Help Your Business Grow
Managing product feeds doesn’t have to be complex or overwhelming. With the right setup, you can save time, cut costs, and unlock better performance across Google Shopping, Meta Ads, and online marketplaces.
Whether you’re just getting started, looking to improve efficiency, or rethinking your current tools, I’ll guide you through every step. My approach is practical, transparent, and always tailored to your goals.
Here’s how we can work together:
Feed Auditing
Consulting
Feed Management Tool Implementation
Feed Management Tool Migration
Feed Management Optimisation
Ongoing Support
1.
Feed Auditing
Know if your tool is worth the cost and where to improve.
Not sure if your current tool is still the right fit or if you’re getting your money’s worth? I can provide a detailed audit.
The audit includes:
Review of your current tool and configuration.
Assessment of costs versus value delivered.
Identification of inefficiencies, risks, and missed opportunities.
A clear presentation of findings: the good, the bad, and the areas to improve.
2.
Consulting
Flexible, on-demand expertise when you need it.
Sometimes you don’t need a full project, just answers or guidance on a specific challenge. That’s where hourly consulting comes in.
Examples of what we can cover together:
Setting up regional pricing or availability feeds.
Troubleshooting an urgent issue.
Reviewing and advising on a particular feed setup.
Exploring new opportunities with your existing tools.
3.
Feed Management Tool Implementation
Get the right tool set up for long-term success.
Choosing and setting up the right feed management tool can feel overwhelming. I’ll make the process straightforward and tailored to your business.
How it works:
Understand your business goals and advertising channels.
Compare tools like Channable, DataFeedWatch, Productsup, or others.
Select the best-fit solution for your budget and needs.
Set up and configure the tool so you’re ready to succeed on Google Shopping, Meta Ads, and marketplaces.
4.
Feed Management Tool Migration
Switch tools without the stress or data loss.
Already using a tool but not happy with it? I’ll help you make a smooth transition to a better solution—without the headaches.
What I’ll do for you:
Recommend cost-effective alternatives based on your requirements.
Carefully transfer your rules, settings, and configurations.
Ensure minimal disruption so your campaigns keep running smoothly.
Improve efficiency and save you both time and money.
5.
Feed Management Optimisation
Make your feeds smarter and your ads more effective.
If you already have a tool in place, I’ll fine-tune it to make your feeds work harder for you. Small changes can deliver big improvements in performance.
Optimisation examples include:
Excluding products that are nearly out of stock.
Updating product titles and descriptions to meet best practices.
Adding labels based on profit margins or sales strategies.
Creating dynamic rules to make ads more efficient across all channels.
6.
Ongoing Support
Stay ahead with continuous feed care and updates.
A working setup today doesn’t mean it will stay that way. Algorithms change, platforms evolve, and your catalogue grows. That’s why ongoing support matters.
With a monthly retainer, you’ll get:
Regular updates and fine-tuning of your feed rules.
Proactive adjustments to reflect new business priorities.
Quick responses to unexpected issues or changes in platforms.
A partner who keeps your feeds competitive and compliant.
“We have over 15,000 products at Pet Circle, so were in need of a future-proof feed manager. Matt has onboarded Channable for us which has been an absolute gamechanger, since we advertise on multiple channels ”
Kristjan Smarason, Director of Marketing at Pet Circle
Testimonials
“Matt’s feed management skills are unmatched. He created hundreds of complex, but powerful rules in our feed management tool which enabled us to scale Google Shopping results”
Jordan Lay, SEM Specialist at Pet Circle
“For TUI we wanted to dynamically advertise on all of our hotels, routes and destinations. Matt has successfully leveraged Channable to create ads on all our inventory, with dynamic elements such as price, hotel name and city in the SEM ads”
Jeroen Maaijen, Manager Performance Marketing at TUI
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