Feedaroo.
Onboarding product feeds in Australia
📍Sydney
Matt Depp, owner of Feedaroo. @feedaroo
“After working in Performance Marketing for 10+ years, I’ve learned that the setup of your product feed can make or break your e-commerce business and I would love to help you out as well.”
Intro to Feedaroo and Channable
With over ten years of experience working with e-commerce businesses, I've observed that a well-optimized product feed can significantly grow your business. Having tried various tools, Channable stands out as my preferred choice. I have implemented Channable in every company I've worked with, including agency clients, saving them both time and money.
This is why I’ve partnered with Channable to support Australian businesses in onboarding the platform and helping e-commerce clients expand their SKUs.
Contact me anytime for a complimentary initial consultation.
Why Channable?
✔ Cheaper than its competitors
✔ User Friendly interface
✔ Save Time with Automations
✔ Increase Visibility on Google Shopping and Meta
✔ Easy Scalability to new channels
Services
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Book a free introduction via the link below where we can go through your current feed (whether you have one or not) or go through Channable and what it can do for you.
https://calendly.com/feedaroo-info/30min -
I can personally help you to onboard Channable. Whether you’re currently using a different tool and want to save money or you have a manual spreadsheet with your products: I can do the groundwork for you.
Doesn’t matter if you’re using WooCommerce, Shopify or your own custom solution, I’ll find a way to get your product feed to work and increase your visibility. -
If you require ongoing management and optimisation of your feed, I can help you out with that.
Whether you want a fixed monthly fee, or a “pay-by-the-hour” solution, we can discuss whatever works best for your business. -
Are you using Channable and you want to label your bestsellers so you can start bidding towards them more aggressively? You can book me by the hour where I walk through the solution and setup.
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If you require a second pair of eyes on your Google Shopping setup, I have about 10 years of experience using Google Shopping for multiple big brands and companies.
We can discuss the needs for your business in a call and figure out a retainer or one-off consult.
How does channable stand out from the other feed marketing tools?
Channable stands out from other feed marketing tools because of its all-in-one approach, combining feed management, PPC automation, and marketplace integration in a single platform. Here are the key reasons why Channable is a top choice over competitors like DataFeedWatch, Feedonomics, and Lengow:
All-in-One Feed Management & PPC Automation
Unlike many other tools that focus solely on feed optimization, Channable integrates both feed marketing and PPC automation. You can manage product feeds and create dynamic PPC ads (Google Ads, Microsoft Ads) based on real-time product data—all from one dashboard.
Easy-to-Use Rule-Based System
✔ No coding required – Channable’s drag-and-drop IF-THEN rules make it easy to clean and optimize data.
✔ Automate feed adjustments – Exclude out-of-stock items, enrich product descriptions, or adjust prices dynamically.
✔ Customizable per channel – Each feed can have unique rules, ensuring compliance with different platform requirements.
Wide Range of Integrations (More than Just Feeds!)
Channable connects with more than 2,500 channels, including:
📍 Google Shopping, Facebook, Instagram, TikTok, Amazon, eBay, Bol.com, Zalando, Shopify, WooCommerce, and more.
📍 Marketplace order sync – Unlike some competitors, Channable lets you manage marketplace orders directly in your e-commerce platform.
Advanced PPC Automation
Channable automates Google & Microsoft Ads with:
🔹 Dynamic Search Ads (DSA) – Automatically generate ad headlines and keywords based on your product feed.
🔹 Performance Max support – Ensure the best-performing products are prioritized in Google Shopping.
🔹 Keyword & campaign automation – Save time and improve ROI with dynamic, real-time updates.
Cost-Effective & Scalable
🚀 More affordable than Feedonomics or Lengow while offering powerful automation.
🚀 Scalable pricing – Ideal for small businesses, agencies, and enterprises alike.
🚀 Supports international expansion with multi-language and multi-country feeds.
Why Choose Channable Over Competitors?
In sum, Channable is the best choice if you need a powerful yet user-friendly tool that manages feeds, automates PPC, and syncs marketplace orders—all in one place. It’s cost-effective, scalable, and easy to use, making it a top pick for e-commerce businesses and agencies.
| Feature | Channable | DataFeedWatch | Feedonomics | Lengow |
|---|---|---|---|---|
| Feed Management | Yes | Yes | Yes | Yes |
| PPC Automation | Yes | No | Yes | No |
| Marketplace Integration | Yes | No | Yes | Yes |
| Rule-Based Optimisation | Yes | Yes | Yes | Yes |
| User-Friendly (No Coding) | Yes | Yes | Complex | Complex |
| Pricing | Affordable | Mid-range | Expensive | Expensive |